Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws

As Commerce Media Networks (CMNs) continue to emerge as a new business model in digital advertising industry, this whitepaper, Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws, offers timely and practical privacy insights into the legal and compliance considerations in developing the CMNs. CMNs—operated by retailers, travel companies, and … Continued

30% Off until June 30! Audio 360 Training

Audio and podcasting have continued to evolve with the expansive digital media ecosystem, and they have also become a pervasive part of our content consumption. Forecasted to tie with social media for second place after Subscription OTT, US adults will spend on average 1 hour and 27 minutes a day with digital audio by 2026*. … Continued

JUST RELEASED | IAB Digital Advertising Invoice API Specifications

Automating Invoicing in Digital Advertising: Streamline operations. Eliminate manual processes. Accelerate invoice processing. Now Open for Public Comment Despite the digital transformation of media and marketing, invoicing remains one of the last strongholds of outdated, manual workflows. From emailed PDFs to snail-mailed paper bills, the financial operations underpinning digital advertising still rely on slow, error-prone … Continued

New IAB Gaming Ad Formats Framework

Today, 84% of U.S. internet users aged 16–64 identify as gamers. Among Gen Z and Gen Alpha, that number jumps to 90–95%—underscoring gaming’s critical role in modern media consumption. As brands increasingly turn to gaming to reach and engage audiences, understanding the full spectrum of advertising opportunities within gaming environments has become essential. IAB’s Gaming … Continued

AI Takes the Wheel | 4 Trends Redefine Shopping

By late 2025, AI’s influence on commerce will be pronounced, reshaping key aspects of how products are discovered, evaluated, and purchased. It is more difficult than ever to keep up with the evolving shopping landscape, in large part because of the impact AI is beginning to have. The rise of personalized AI agents, autonomous purchasing … Continued

IAB General Terms & Conditions: Public Comment Open Until July 21, 2025

A Critical Step Toward Standardized, Scalable, and Flexible Advertising Agreements The Interactive Advertising Bureau (IAB) is seeking public comment on the General Terms for Advertising Agreements, a baseline set of contractual terms that, when used with the forthcoming transaction addenda, will establish a consistent set of terms that can be leveraged across all types of … Continued

2025 IAB Video Leadership Summit

The IAB Video Leadership Summit brings together over 100 exclusive executives from across the digital video ecosystem to shape the future of CTV and digital video. This year’s “Driving to Outcomes” theme will explore shifting from traditional metrics to business-driven KPIs, balancing quality and cost, and how AI can accelerate outcomes. Attendees will collaborate on … Continued

2025 IAB Measurement Leadership Summit

The IAB Measurement Leadership Summit brings together over 100 invite-only data and measurement executives from across the advertising ecosystem. This year’s “Driving to Outcomes” theme will cover modernizing MMM, the intersection of privacy, AI, and first-party data, and cross-channel attribution, outcomes, and incrementality. Attendees will gain valuable insights through panels and breakout sessions, ensuring they’re … Continued