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“The digital advertising industry is evolving faster than ever, and at IAB we’re not reacting to change, we’re driving it,” said Goldstein. “These strategic IAB Center of Excellence hires are a clear investment in the future of digital advertising with a sharp focus on AI, commerce media, the creator economy, streaming video/CTV, and measurement. We are equipping our members to drive innovation, not just respond to it.”

New Leadership to Spearhead Core Initiatives

The organization welcomes three new senior executives with deep expertise across AI, commerce/retail media, and digital media strategy.

Collin Colburn, Vice President, Commerce, leads the IAB Commerce Board and related initiatives within the broader commerce landscape, including retail media. With prior roles at Forrester and Horizon Media’s commerce agency, Night Market, Colburn is focused on supporting the growing commerce media ecosystem, defining incrementality, and navigating the convergence of the store and monetization strategies. By defining industry standards that support transparent, accountable, and adaptable commerce practices, Colburn aims to promote consistent frameworks to improve operational efficiency and help advertisers use media more effectively in today’s digital marketplace. He will also spearhead IAB’s annual Connected Commerce Summit, in NYC on September 9, 2025.

“IAB is at the forefront of advancing the maturity of commerce media and focusing on driving consistent, transparent standards across the commerce landscape. It’s exciting to be part of an organization that’s not only shaping the conversation but also building the infrastructure for a more trustworthy and effective digital ecosystem,” added Colburn.

Jamie Finstein, Vice President, Media Center, brings over 15 years of digital strategy experience from WPP Media. She will drive advancement across CTV, digital video, audio, DOOH, and brand safety. In this role, Finstein will support the growth of video through data-driven standards, help resolve video measurement, and drive consistency across the marketplace and standardize video formats. She will also drive audio innovation by enhancing programmatic standards and VAST integration, support DOOH (DOOH) by addressing the space’s unique complexities, and strengthen brand safety by tackling AI-driven fraud. Additionally, Finstein will lead the IAB Audio and Video Boards, as well as key events including IAB Video Leadership Summit on July 14-15 and IAB Podcast Upfront (September 30) as well as IAB NewFronts.

“I’m excited to join IAB at a time when the industry is evolving rapidly and the demand for advancements in standardization is growing,” said Finstein. “There is a real opportunity to drive meaningful progress – bringing greater consistency, transparency, and innovation to how we create, measure, and improve digital experiences. I look forward to working with our members and partners to drive innovation and build a more unified digital ecosystem.”

The IAB Media Center also includes Jason Adamski and Matt Shapo as Directors. Adamski joins IAB after leading media strategy at Ferrero as North American Media Manager, with prior senior media positions at PepsiCo, Accenture, MediaVest, Mullen, and Boston Beer Company. In his role with the IAB Media Center, Adamski oversees video and digital out of home (DOOH), focusing on standardizing DOOH planning and buying practices, enhancing measurement models, and proving its effectiveness across the full purchase funnel to elevate DOOH as a key part of omnichannel media plans.

A passionate advocate for audio’s powerful role in omnichannel advertising campaigns, Shapo leads education and research initiatives, advocating for audio’s unique strengths and promoting collaboration among publishers, tech providers, content creators, and brands to support sustainable, ad-supported media. He also leads the IAB’s Ecosystem Health Initiative, which elevates the value of news-related content and focuses on advancing contextual targeting across all media genres as well as supporting the growth of publishers and the open web.

Caroline Giegerich, Vice President, AI, previously announced, will lead IAB’s AI roadmap by developing tools, resources, and standards that support the responsible and effective use of AI across all corners of the digital advertising industry. With over twenty years of experience in marketing, innovation, and emerging technology, she has held senior roles at HBO, Warner Music Group, MediaLink, and Smashbox Cosmetics.

“AI is reshaping every aspect of digital advertising, and the industry needs clear guidance to move forward with confidence,” added Giegerich. “IAB is focused on delivering actionable frameworks, best practices, and scalable tools that ensure AI is used responsibly and effectively. As I take on this role, I am eager to help our members understand AI is not just about innovation—it’s about building a foundation the entire ecosystem can trust and build on.”

“This reorganization represents a pivotal step in ensuring IAB continues to deliver best-in-class leadership, resources, and insights to help our members navigate the rapidly evolving media and marketing landscape,” concluded Gabilan. “Collin, Jamie, and Caroline, are on the bleeding edge of their respective fields and will provide our members with the perspective they need to thrive in a changing advertising ecosystem.”

Additionally, Angelina Eng has been promoted to Vice President, Measurement, Addressability & Data (MAD) Center and CoE Operations. She will continue to oversee the MAD Center, while also coordinating operations across all IAB Centers of Excellence to streamline processes and boost collaboration. Eng will also lead the IAB Measurement Leadership Summit on July 15-16.

As part of IAB’s Centers of Excellence leadership, Zoe Soon, Vice President of the IAB Experience Center, is also expanding her remit to lead the newly established Creator Economy Board and oversee all creator economy and gaming initiatives, including IAB PlayFronts. And Matthew Renne, Vice President of the Professional Development and Education Center (PDEC), plays a key role in equipping digital marketing and media professionals with industry-driven training and resources to foster growth, adaptability, and long-term success in today’s workplace.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Dougherty / Brittany Tibaldi
551-265-2825 / 516-974-2216
kdougherty@kcsa.com /btibaldi@kcsa.com

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In this comprehensive course, you’ll gain the knowledge and tools to:

• Explain the digital video ecosystem and its essential technologies
• Target video advertising campaigns to reach specific audiences with privacy-safe strategies
• Evaluate different approaches to programmatic buying and selling digital video media
• Apply best practices for optimizing digital video campaigns mid-flight

Whether you’re managing media buys, developing brand campaigns, or overseeing marketing strategy, this course will equip you with the insights and tactics to drive measurable results through digital video.

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

The post Digital Video 360: Trends, Tech, and Tactics in Video Advertising appeared first on IAB.

The comprehensive training empowers attendees to:

• Understand the fundamentals of buying, selling, measuring, and optimizing media
• Develop a foundational knowledge of digital media formats and how they work
• Gain a foundational knowledge of new marketing opportunities in gaming and extended reality
• Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation and hands-on activities for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

Video on Demand Available to Attendees

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In this live virtual training, IAB will empower attendees to amplify their media plans through:

• Expansive growth of audio & podcasting consumption
• Advancement of audience targeting capabilities in audio & podcasting
• Strategies for planning and buying audio & podcasting programmatically
• Development of measurement strategies and capabilities for wholistic integration into digital campaigns

Join us for this virtual 2-hour session featuring live instructor facilitation, engagement activities, Q&A, and a downloaded resource for attendees.

Space is limited, so register sooner rather than later. Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
 
*eMarketer, Forecast January 2025 

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The post Generative AI Workshop – Policies & Practices appeared first on IAB.

Programmatic advertising revolutionized how we buy and sell digital media. Over the years, the technology and infrastructure that supports auction-based buying & selling has continued to evolve and AI is primed to further upend how advertising and media professionals engage with programmatic.

Join our upcoming virtual training providing a 360-degree view of the programmatic ecosystem. We’ll explore strategies for buying and selling programmatic media, adopting privacy-compliant and future-proof targeting methods, and adapting to emerging programmatic channels. Plus, we’ll help you refine your programmatic strategy to drive business growth.

This session will cover:

• Up-to-date industry trends
• Emerging channels and opportunities
• Advanced technologies and techniques
• Forward-looking and actionable insights

Other upcoming trainings:

• June 17 | Digital Fundamentals: Understanding the Media Ecosystem
• July 16 | Audio 360: The Evolution of Audio & Podcasting

The post Programmatic 360: Powering the Digital Media Marketplace appeared first on IAB.

The AI-driven future of digital marketing and advertising is here—are you ready to harness its potential? Join IAB for a two-part virtual workshop designed for media practitioners, creatives, and legal professionals. This hands-on training equips you with the practical skills and strategic insights needed to apply AI at both the individual and organizational levels.

Why Attend? 
This workshop isn’t just about theory—it’s about action. Partnering with top AI legal experts, IAB delivers essential training that helps you and your teams stay ahead of the evolving AI landscape, ensuring you can navigate challenges and seize opportunities with confidence.

Registration Includes

• Access to both workshop sessions.
• Recordings of each session to revisit key takeaways.

Don’t get left behind—equip yourself with the tools and strategies to thrive in the rapidly evolving AI landscape. Register now to secure your spot and future-proof your expertise!

Workshop Breakdown — See Topics Below

• Session 1 (March 25): Generative AI – Practical Applications as an Individual Contributor
• Session 2 (April 8): Generative AI – Practices & Policies for Organizations

Watch Video on Demand: Session 2

Download Generative AI Playbook for Advertising

The post Two-Part Generative AI Workshop — Practical Applications, Policies & Practices appeared first on IAB.

Join this info session to learn how IAB’s Professional Development and Education Center can help upskill your teams in 2025.

We will spotlight our:

• Education programming and training courses
• Certification programs
• Professional Development opportunities
• IAB Digital Media Apprenticeships
• Talent Development Council

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From the development of secondary diagnoses, scouting out alternative budgets to building on patterns of existing success, attendees will walk away with a set of concrete plans and tactics to drive a year of proactivity and intentional action.

This course is for direct digital sales AEs and for Account Management specialists who are tasked with upselling and cross selling existing customers.

The post Recipe for Growth: Strategies and Decisions to Expand Business and Diversify Your Client Base appeared first on IAB.