This paper:

• Explores the various types of CMNs
• Outlines the data flows that support them
• Clarifies the roles and responsibilities of parties involved in CMNs under state privacy laws

As advertisers increasingly turn to CMNs to enhance targeting and attribution, understanding the intersection of privacy law and commerce-driven media is more important than ever. We hope this white paper will serve as a valuable resource for both internal stakeholders and external partners navigating this evolving space.

The post Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws appeared first on IAB.

The report explores:

• Evolving consumer behavior and sentiment, including what people are watching, how much time they spend streaming and how they feel about ads in streaming environments.
• How advertisers are allocating ad spend, what’s performing and what’s getting in the way.
• The three persistent challenges impacting CTV advertising: a lack of app transparency, viewability issues and ad fraud.
• A look at what advertisers can do to improve streaming ad investments as we move further into 2025.

The post DV Global Insights: Trends in the Modern Streaming Landscape appeared first on IAB.

The top 3 key findings include:

• There is a gap between CTV ad spending and viewership: CTV impressions rose by 18% in 2024, but that investment trails consumers’ time spent with streaming.
• Opportunity exists for better reach & frequency: The average CTV campaign frequency was 7.09, with an average CTV HH reach of only 19.64%. New tech enables improved viewer ad experiences.
• Interactive ads drive lean-forward experiences: Interactive ads see an average of 71 seconds of additional time earned over standard pre-roll across formats like product galleries or QR code overlays.

The post The CTV Advertising Insights Report 2025 appeared first on IAB.

The post Breakthrough ROI: Investing in Asian American audiences and media appeared first on IAB.

This landmark report—published about every four years—offers a comprehensive view of how the internet is transforming the American economy. The latest findings show the Digital Economy has more than doubled since 2020, now reaching $4.9 trillion—18% of U.S. GDP—and supporting 28.4 million jobs across all 435 congressional districts.

Designed for policymakers, business leaders, and technology professionals, the report illustrates how digital innovation fuels job growth, broadens economic opportunity, and touches every corner of the country.

The post Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation appeared first on IAB.

Backed by proprietary data from Guideline and a survey of media decision-makers by Advertiser Perceptions, this report provides a clear picture of how connected TV (CTV), social video, and online video (OLV) are powering the future of advertising. It’s essential reading for brands, agencies, and platforms looking to stay ahead.

Key takeaways from the report:

• Digital video continues to be one of the fastest growing channels in all of media
• Digital video ad spend is maintaining strong momentum, pulling further ahead of linear TV
• Most categories will increase digital video ad spend by double-digits in 2025*
• Each digital video channel is seeing double-digit growth, with CTV showing the strongest acceleration
• CTV and social video are by far the top “must buys” for U.S. ad spenders in 2025

The post 2025 Digital Video Ad Spend & Strategy Report: Part One appeared first on IAB.

Trusted Execution Environments in Digital Advertising: A Pathway to Enhanced Data Privacy, Security, and Regulatory Compliance is a new whitepaper released in conjunction with the 2025 IAB Public Policy and Legal Summit. It offers public policy, government affairs, and technology professionals a clear look at how TEEs align with key regulatory principles, support secure data use, and promote innovation through privacy-by-default system design.

The post Trusted Execution Environments in Digital Advertising: A Pathway to Enhanced Data Privacy, Security, and Regulatory Compliance appeared first on IAB.

Key takeaways from 2024:

• Total Revenue: $258.6B in 2024, a 14.9% YoY increase
• Top Growth Drivers: Digital video, retail media networks, search, and social
• Mid-Tier Momentum: Mid-sized publishers gained the most market share
• Commerce Media Surge: Retail media networks grew 23% to $53.7B

The post IAB/PwC Internet Advertising Revenue Report: Full Year 2024 appeared first on IAB.

As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, while the Companion Guide provides tactical recommendations for integrating AI into day-to-day media planning, activation, and analysis. Together, these resources offer a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.

The post State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns appeared first on IAB.

The post Defy Media’s Gravity: Insights for the 2025-2026 Upfronts/NewFronts planning season appeared first on IAB.