IAB PULSE - IAB https://www.iab.com/videos/iab-pulse/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Wed, 25 Jun 2025 21:01:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Measuring Digital Audio’s Impact in Media Mix Models https://www.iab.com/video/measuring-digital-audios-impact-in-media-mix-models/ Wed, 25 Jun 2025 21:00:35 +0000 https://www.iab.com/?post_type=iab_video&p=197513 Despite strong consumer engagement with digital audio, advertiser investment in the channel continues to lag. In this “Digital Simplified” episode, IAB Pulse Host Chris Bruderle talks with Joe Macarak (SiriusXM Media) and Matt Shapo (IAB) about why this gap persists and how better measurement can unlock audio’s full value. Learn how audio fits into media mix models, where measurement is evolving, and what marketers can do to drive smarter investment.
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]]> Attention Measurement Guidelines https://www.iab.com/video/attention-measurement-guidelines/ Wed, 04 Jun 2025 13:58:27 +0000 https://www.iab.com/?post_type=iab_video&p=196392 Join Chris Bruderle (IAB), Angelina Eng (IAB), and Ron Pinelli (MRC), as they discuss the newly released IAB/MRC Attention Measurement Guidelines – open for public comment until July 12th. Discover why these guidelines are crucial for consistent, transparent, and comparable attention metrics. Learn how they help you understand ad effectiveness, the road to future accreditation, and why your feedback is vital to shaping this foundational industry resource. Don’t miss out—tune in to learn how your voice can be heard!
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]]> Agentic AI: What Is It and How Will It Change Advertising? https://www.iab.com/video/agentic-ai-what-is-it-and-how-will-it-change-advertising/ Thu, 03 Apr 2025 14:28:40 +0000 https://www.iab.com/?post_type=iab_video&p=193766 Agentic AI is the next evolution of artificial intelligence—shifting from simple prompts to autonomous action. But what does this mean for digital advertising and marketing? In this episode of IAB Pulse, host Chris Bruderle (VP, Industry Insights & Content Strategy) is joined by IAB’s Caroline Giegerich (VP, AI) and Mark Avnet (Senior Director, Professional Development and Education Center) to break down the myths and realities of Agentic AI, its impact on consumer engagement, and how marketers can prepare for the shift from SEO to Agentic Search Optimization.
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]]> 2025 U.S. Ad Spend Outlook https://www.iab.com/video/2025-us-ad-spend-outlook/ Thu, 02 Jan 2025 22:15:54 +0000 https://www.iab.com/?post_type=iab_video&p=190594 Dive into the 2025 U.S. Ad Spend Outlook, as IAB Host Chris Bruderle and Brian Wieser, Principal at Madison and Wall, explore growth drivers, industry innovation, and the impact of ongoing macro/microeconomic shifts. In this episode of IAB Pulse, they’ll unpack the changes in streaming, retail media, social and more, and discuss how brands should strategize amid an unpredictable global economy and the era of generative AI.

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]]> Advertising for Good https://www.iab.com/video/advertising-for-good/ Tue, 10 Dec 2024 16:41:44 +0000 https://www.iab.com/?post_type=iab_video&p=189999 In this episode, IAB Pulse Host Pam Zucker and Smartly CEO Laura Desmond will discuss how “Advertising for Good” impacts society, drives business growth, and enhances the consumer value exchange. From fostering trust and inclusivity in digital spaces to leveraging AI-driven creativity and video innovation, they’ll unpack insights and strategies to lead the industry into a new era of meaningful, impactful, and personalized marketing.

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]]> Modeled Data, Partner Diligence, and The Future of Addressability https://www.iab.com/video/modeled-data-and-the-future-of-addressability/ Thu, 21 Nov 2024 20:16:23 +0000 https://www.iab.com/?post_type=iab_video&p=189609 In this episode, IAB Pulse Host Angelina Eng and RTB House’s Chief Commercial Officer Michael Lamb will discuss Google’s most recent third-party cookie update, addressability, modeled data, privacy-by-design solutions, and vendor diligence.
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]]> Aligning Your Data Strategy with the Consumer Shopping Mission https://www.iab.com/video/aligning-your-data-strategy-with-the-consumer-shopping-mission/ Fri, 01 Nov 2024 13:30:11 +0000 https://www.iab.com/?post_type=iab_video&p=189072 In this episode of IAB Pulse, IAB Host Jeffrey Bustos is joined by GumGum’s Phil Schraeder and Albertsons Media Collective’s Michelle Weiskittel as they dive into the evolution of consumer shopping behaviors and how brands are leveraging data for deeper insights and relevance. They share the key data signals being used to shape emerging digital environments along with the role of retail media.

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]]> Online News: The Halo Effect, Keyword Blocking, and the Road Forward https://www.iab.com/video/online-news-the-halo-effect-keyword-blocking-and-the-road-forward/ Mon, 05 Aug 2024 20:05:13 +0000 https://www.iab.com/?post_type=iab_video&p=186133 IAB Host Chris Bruderle is joined by Matt Prohaska (Prohaska Consulting) and Katie Secret (Outbrain). In this conversation, they discuss the importance of supporting news, the “halo effect” for brands when advertising in news, the blockers to greater news ad investment, and what’s next in convincing brands that news drives outcomes.

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]]> Strategic Data Approaches in the Privacy-by-Design Ecosystem https://www.iab.com/video/strategic-data-approaches-in-the-privacy-by-design-ecosystem/ Wed, 24 Jul 2024 16:13:17 +0000 https://www.iab.com/?post_type=iab_video&p=185673 Join IAB Host Chris Bruderle as he moderates a dynamic discussion between data experts Andrea Zapata (T-Mobile Advertising Solutions) and Angelina Eng (IAB). In this crucial conversation, they will dive into how industry leaders are redefining success amidst stringent data privacy mandates and deteriorating signal fidelity, all while maintaining their advertising, marketing, and measurement goals.

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]]> MFAs: How Did We Get Here and What’s the Best Way Forward https://www.iab.com/video/mfas-howd-we-get-here-and-whats-the-best-way-forward/ Wed, 12 Jun 2024 13:43:07 +0000 https://www.iab.com/?post_type=iab_video&p=184250 Rob Beeler (Beeler.Tech) and Scott Cunningham (Cunningham.Tech Consulting) joins IAB Host Angelina Eng to discuss Made for Advertising sites (MFAs), the challenges for both buy and sell-sides, and who/what can help mitigate issues with MFAs.

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