Join Jon Roberts, Chief Innovation Officer at DotDash Meredith, and Caroline Giegerich, VP of AI at IAB, for a candid conversation about the real-world adoption of AI in advertising. They’ll unpack where companies are seeing early wins, what pitfalls to avoid, and how the industry is navigating everything from automation and creative optimization to compliance and internal change management.

We’ll explore:

• What use cases are gaining momentum
• How teams are approaching adoption and integration
• What considerations matter most when applying AI in real-world settings

After the discussion, IAB’s Angelina Eng will offer a quick walkthrough of a practical framework to help assess where AI can deliver the most value.

Whether you’re scaling AI or still circling use cases, this webinar will give you the clarity—and inspiration—you need to move forward.

Register now to get a real-world look at what AI can actually do for your business.

The post State of Data Webinar: Scaling AI with Purpose appeared first on IAB.

But with more investment flowing into gaming environments, how can advertisers truly measure success? Enter the IAB Gaming Measurement Framework—designed to help publishers, brands, and ad tech partners track performance, it defines gaming ad formats and sets clear benchmarks with ‘must-have’ and ‘nice-to-have’ metrics.

Join us for Play to Win: Measuring Gaming Ad Success, where we’ll break down how this framework was developed, how it can help advertisers level up their campaigns, and what it takes to build a winning strategy in the gaming ecosystem.

No more guesswork—just solid, actionable insights to help brands play smarter.  Ready to press start?

The post Play to Win: Measuring Gaming Ad Success appeared first on IAB.

The future of digital media is back in Palm Springs from February 1-3, 2026. Join the brightest minds and boldest voices at the 2026 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead.

Across three immersive days, dive into agenda-setting conversations, candid fireside chats, and dynamic breakouts that tackle the most pressing topics: AI, measurement & addressability, privacy, commerce media, the creator economy, and more.

This is where decisions are made, strategies are born, and the industry sets its course. If you want to lead the future, it starts here.

The post 2026 IAB Annual Leadership Meeting appeared first on IAB.

In this comprehensive course, you’ll gain the knowledge and tools to:

• Explain the digital video ecosystem and its essential technologies
• Target video advertising campaigns to reach specific audiences with privacy-safe strategies
• Evaluate different approaches to programmatic buying and selling digital video media
• Apply best practices for optimizing digital video campaigns mid-flight

Whether you’re managing media buys, developing brand campaigns, or overseeing marketing strategy, this course will equip you with the insights and tactics to drive measurable results through digital video.

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

The post Digital Video 360: Trends, Tech, and Tactics in Video Advertising appeared first on IAB.

IAB and IAB Tech Lab Executives in Cannes

David Cohen

Chief Executive Officer
IAB

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Sheryl Goldstein

EVP, Chief Industry Growth Officer
IAB

Carryl Pierre-Drews

EVP, Chief Marketing Officer
IAB

Collin Colburn

VP, Commerce & Retail Media
IAB

While In Cannes

We met with our members and participated in partner panel discussions on the issues most impacting the industry.

Who We Are

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Our membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.

The post IAB and IAB Tech Lab in Cannes appeared first on IAB.

The comprehensive training empowers attendees to:

• Understand the fundamentals of buying, selling, measuring, and optimizing media
• Develop a foundational knowledge of digital media formats and how they work
• Gain a foundational knowledge of new marketing opportunities in gaming and extended reality
• Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation and hands-on activities for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

Video on Demand Available to Attendees

The post Digital Fundamentals: Understanding the Media Ecosystem appeared first on IAB.

In this live virtual training, IAB will empower attendees to amplify their media plans through:

• Expansive growth of audio & podcasting consumption
• Advancement of audience targeting capabilities in audio & podcasting
• Strategies for planning and buying audio & podcasting programmatically
• Development of measurement strategies and capabilities for wholistic integration into digital campaigns

Join us for this virtual 2-hour session featuring live instructor facilitation, engagement activities, Q&A, and a downloaded resource for attendees.

Space is limited, so register sooner rather than later. Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
 
*eMarketer, Forecast January 2025 

The post Audio 360: The Evolution of Audio & Podcasting appeared first on IAB.

Reserved exclusively for C-Suite executives by personal invitation, this inaugural event offers an unparalleled deep dive into the digital innovations set to redefine the future of business. Through collaborative dialogue, executives will explore how to harness these advancements to drive organizational success. Attendees will gain critical insights into leveraging AI, enhancing agility, and executing differentiated strategies that fuel sustainable growth and build resilient, future-ready enterprises.

Connect. Inspire. Grow with us at Uncharted.

The post 2025 UNCHARTED by IAB and IAB Tech Lab (Full Event Details) appeared first on IAB.

Please note that this is an invite-only event open to IAB Members. If you are interested in becoming a member, please contact membership@iab.com.

The post 2025 IAB Measurement Leadership Summit appeared first on IAB.

Please note that this is an invite-only event open to IAB Members. If you are interested in becoming a member, please contact membership@iab.com.

The post 2025 IAB Video Leadership Summit appeared first on IAB.