Join this info session to learn how IAB’s Professional Development and Education Center can help upskill your teams in 2025.

We will spotlight our:

• Education programming and training courses
• Certification programs
• Professional Development opportunities
• IAB Digital Media Apprenticeships
• Talent Development Council

The post Professional Development & Education Center – Info Session appeared first on IAB.

The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value authentic, relatable content. This economy is driving growth across social platforms, impacting industries such as e-commerce and digital marketing by creating new jobs and boosting brand visibility through creator and influencer partnerships, as well as supporting the growth of a business and technology infrastructure that connects and supports it.

By the end of this course, you will be able to:

• Leverage Your Understanding of the Creator Economy
• Navigate and Collaborate within the Creator Landscape
• Plan, Execute, and Optimize Creator Campaigns
• Mitigate Risks through Legal, Ethical, Brand Safety & Suitability Best Practices
• Capitalize on Emerging Trends in the Creator Economy

*eMarketer, data compiled by Goldman Sachs Research

The post Introduction to the Creator Economy appeared first on IAB.

Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.

The post Assessment Tools for the New Privacy, Data, and Identity Landscape appeared first on IAB.

Throughout this Webcast, they will discuss:
– Privacy Sandbox Fit Gap Analysis study results
– Areas where adjustments and improvements may be needed
– To what extent Privacy Sandbox prioritizes user privacy

Don’t miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab, keeping you up-to-date in these unprecedented times.

Agenda:
15 minute presentation by Shailley Singh, IAB Tech Lab
30 minute panel discussion

The post Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions appeared first on IAB.

This webinar will highlight new and existing privacy legislation and tackle topics such as:

• Strategies for identifying the extent to which your organization’s business operations are impacted by new state privacy laws.
• Defining your compliance strategy and assessing whether to take a national or geo-targeted approach.
• Evaluating your organization’s consent and preference management solution, consumer rights, and privacy policy in light of new privacy legislation.
• Reassessing data maps, PIAs, third-party risk management, retention standards, and incident response.

The post Exploring the U.S. Multi-State Privacy Toolkit appeared first on IAB.

Navigating this increasingly complex intersection of data governance, policy and data-driven engineering principles creates technical and cultural challenges across an organization. In this practical webinar, we will do a technical “deep dive” of what privacy engineers do and how they do it when building publisher and advertisers systems to meet privacy law requirements.  The first segment of this webinar is where lawyers will gain a sense of what privacy engineers work on behind the scenes, processes they leverage and a sample use case for how they fulfill a privacy compliance requirement.

With this framework established, the second portion of the webinar will bring together industry privacy leaders to discuss best practices for:

• Driving alignment between legal, GRC, and engineering teams.
• How privacy lawyers and engineering teams can collaborate better.
• Establishing conventions to drive compliance and accountability across internal and external technical vendors.
• Tactical solutions and tools for maximizing visibility and accountability across internal and external data lifecycles.

The post Unpacking Privacy Engineering for Lawyers appeared first on IAB.

The post Third Party SDKs: An Overview and Practical Steps to Reduce Risk Webinar appeared first on IAB.

• How tags are used on publishers and advertiser sites and the legal issues raised under the Video Privacy Protection Act (VPPA), state wiretapping laws and comprehensive state privacy laws.
• Litigation brought by the plaintiffs’ bar under these statutes, including the nature of the claims and successful defenses.
• The role of class action waivers and arbitrations provisions.
• Practical solutions for identifying, assessing and mitigating risks from tags.

The post Unpacking Privacy Litigation Trends appeared first on IAB.

Event Highlights:

Retail Media 2023: Operational Strategy to Meet the Growth Potential 

• Challenges to Retail Media Growth are ecosystem complexity, knowledge gaps and measurement. The panel will be discussing current solutions and recommendations

IAB/MRC Retail Media Measurement Guidelines 

• Objective is to outline consistent and transparent measurement for retailers
• Audience Measurement, Data Quality & Processing, Ad Delivery & Viewability, Incrementality, Instore Measurement

Don’t miss this opportunity to gain valuable insights and strategies that will empower you to make data-driven decisions while upholding user privacy and data protection. Reserve your spot now and join us for this insightful event!

The post Retail Media Success Across the Aisle appeared first on IAB.

Join IAB’s ‘Navigating What’s Next’ webinar at 3:30 PM ET on October 10th, as Strategy Source Talent Solutions & Advisory shares marketplace insights and best practices that will help you master career pivots and leverage the latest job search strategies. You’ll also be able to engage directly through a live Q&A.

If you’re a senior sales, agency, or marketing leader (VP and above) either facing a transition or keen to be ahead of the curve, this is your golden opportunity. Prepare for tomorrow, today. Secure your spot now.

The post Navigating What’s Next appeared first on IAB.