Training Archives - IAB https://www.iab.com/iab_event_type/training/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 26 Jun 2025 10:00:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Digital Video 360: Trends, Tech, and Tactics in Video Advertising https://www.iab.com/events/digital-video-trends-tech-and-tactics-in-video-advertising/ Thu, 29 May 2025 20:00:34 +0000 https://www.iab.com/?post_type=iab_event&p=195760 Unlock the full potential of digital video advertising with this strategic training designed for professionals working at the intersection of media, marketing, and technology. As video continues to dominate digital engagement, staying ahead of evolving platforms, formats, and targeting capabilities is critical for campaign success. In this comprehensive course, you’ll gain the knowledge and tools … Continued

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]]> Unlock the full potential of digital video advertising with this strategic training designed for professionals working at the intersection of media, marketing, and technology. As video continues to dominate digital engagement, staying ahead of evolving platforms, formats, and targeting capabilities is critical for campaign success.

In this comprehensive course, you’ll gain the knowledge and tools to:

  • Explain the digital video ecosystem and its essential technologies
  • Target video advertising campaigns to reach specific audiences with privacy-safe strategies
  • Evaluate different approaches to programmatic buying and selling digital video media
  • Apply best practices for optimizing digital video campaigns mid-flight

Whether you’re managing media buys, developing brand campaigns, or overseeing marketing strategy, this course will equip you with the insights and tactics to drive measurable results through digital video.

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

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]]> Digital Fundamentals: Understanding the Media Ecosystem https://www.iab.com/events/digital-fundamentals-understanding-the-media-ecosystem/ Fri, 25 Apr 2025 17:20:48 +0000 https://www.iab.com/?post_type=iab_event&p=194956 Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem. The comprehensive training empowers attendees … Continued

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]]> Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.

The comprehensive training empowers attendees to:

  • Understand the fundamentals of buying, selling, measuring, and optimizing media
  • Develop a foundational knowledge of digital media formats and how they work
  • Gain a foundational knowledge of new marketing opportunities in gaming and extended reality
  • Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation and hands-on activities for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.

Video on Demand Available to Attendees

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]]> Audio 360: The Evolution of Audio & Podcasting https://www.iab.com/events/audio-360-the-evolution-of-audio-podcasting/ Fri, 25 Apr 2025 14:44:55 +0000 https://www.iab.com/?post_type=iab_event&p=195097 Audio and podcasting have continued to evolve with the expansive digital media ecosystem, and they have also become a pervasive part of our content consumption. Forecasted to tie with social media for second place after Subscription OTT, US adults will spend on average 1 hour and 27 minutes a day with digital audio by 2026*. … Continued

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]]> Audio and podcasting have continued to evolve with the expansive digital media ecosystem, and they have also become a pervasive part of our content consumption. Forecasted to tie with social media for second place after Subscription OTT, US adults will spend on average 1 hour and 27 minutes a day with digital audio by 2026*. This positions audio & podcasting as extremely valuable channels for marketers to reach passionate audiences.

In this live virtual training, IAB will empower attendees to amplify their media plans through:

  • Expansive growth of audio & podcasting consumption
  • Advancement of audience targeting capabilities in audio & podcasting
  • Strategies for planning and buying audio & podcasting programmatically
  • Development of measurement strategies and capabilities for wholistic integration into digital campaigns

Join us for this virtual 2-hour session featuring live instructor facilitation, engagement activities, Q&A, and a downloaded resource for attendees.

Space is limited, so register sooner rather than later. Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
 
*eMarketer, Forecast January 2025 

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]]> Programmatic 360: Powering the Digital Media Marketplace https://www.iab.com/events/programmatic-360-powering-the-digital-media-marketplace/ Mon, 24 Mar 2025 16:45:21 +0000 https://www.iab.com/?post_type=iab_event&p=193034 UPDATE: This live event is postponed. Stay tuned for the updated Programmatic 360 course for self-paced eLearning. Programmatic advertising revolutionized how we buy and sell digital media. Over the years, the technology and infrastructure that supports auction-based buying & selling has continued to evolve and AI is primed to further upend how advertising and media professionals … Continued

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]]> UPDATE: This live event is postponed. Stay tuned for the updated Programmatic 360 course for self-paced eLearning.

Programmatic advertising revolutionized how we buy and sell digital media. Over the years, the technology and infrastructure that supports auction-based buying & selling has continued to evolve and AI is primed to further upend how advertising and media professionals engage with programmatic.

Join our upcoming virtual training providing a 360-degree view of the programmatic ecosystem. We’ll explore strategies for buying and selling programmatic media, adopting privacy-compliant and future-proof targeting methods, and adapting to emerging programmatic channels. Plus, we’ll help you refine your programmatic strategy to drive business growth.

This session will cover:

  • Up-to-date industry trends
  • Emerging channels and opportunities
  • Advanced technologies and techniques
  • Forward-looking and actionable insights

Other upcoming trainings:

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]]> Recipe for Growth: Strategies and Decisions to Expand Business and Diversify Your Client Base https://www.iab.com/events/recipe-for-growth-strategies-and-decisions/ Fri, 20 Dec 2024 14:00:17 +0000 https://www.iab.com/?post_type=iab_event&p=190361 In this highly interactive and practical workshop, sales strategy expert and longtime trainer, Doug Weaver will share the structure, process, and tactics that will help the digital seller build new opportunities with existing clients and establish a firm plan for ramping up their business overall. From the development of secondary diagnoses, scouting out alternative budgets … Continued

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]]> In this highly interactive and practical workshop, sales strategy expert and longtime trainer, Doug Weaver will share the structure, process, and tactics that will help the digital seller build new opportunities with existing clients and establish a firm plan for ramping up their business overall.

From the development of secondary diagnoses, scouting out alternative budgets to building on patterns of existing success, attendees will walk away with a set of concrete plans and tactics to drive a year of proactivity and intentional action.

This course is for direct digital sales AEs and for Account Management specialists who are tasked with upselling and cross selling existing customers.

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]]> Managing Objections with Questions: Uncovering Evidence and the Path to Sale https://www.iab.com/events/managing-objections-with-questions/ Fri, 20 Dec 2024 14:00:06 +0000 https://www.iab.com/?post_type=iab_event&p=190366 Building on the foundation of a well-planned closing strategy, longtime industry veteran and sales trainer Doug Weaver will break down a new way to manage objections: not with factual answers, but rather with questions that create a flow of new information and possibility. You and your team members will learn about anticipating potential objections and … Continued

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]]> Building on the foundation of a well-planned closing strategy, longtime industry veteran and sales trainer Doug Weaver will break down a new way to manage objections: not with factual answers, but rather with questions that create a flow of new information and possibility.

You and your team members will learn about anticipating potential objections and delays, and about structuring the questions and cadence that will turn up the lights on a potential sale, identify missing decision makers and issues, and put the seller in a position to forecast and plan their revised strategy.

This course is for direct sellers, sales managers and Account Management specialists who are tasked with upselling and cross selling existing customers.

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]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/events/privacy-law-essentials-for-digital-advertising-professionals/ Wed, 18 Dec 2024 17:29:35 +0000 https://www.iab.com/?post_type=iab_event&p=190337 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws (in California, Virginia, Colorado, Connecticut, Utah, etc.), as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. With so much attention focused on privacy as it relates to the digital advertising … Continued

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]]> It is important that organizations fully understand the legal and business implications of U.S. state privacy laws (in California, Virginia, Colorado, Connecticut, Utah, etc.), as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

This Privacy Law Essentials course will also include discussion on the key Department of Justice final ruling in January that prohibits and restricts certain transactions that could allow persons from countries of concern access to bulk sensitive personal data of U.S. citizens or to U.S. government-related data (regardless of volume).

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe. It is not intended for audiences in the European Economic Area or the United Kingdom.

This program has been approved by the Washington State Bar for 2.0 hours of Law & Legal CLE Credit and by the California State Bar for 2.0 hours of Participatory CLE Credit. Please reach out to LD@iab.com for inquiries.

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]]> Introduction to the Creator Economy https://www.iab.com/events/intro-to-the-creator-economy/ Fri, 01 Nov 2024 19:00:01 +0000 https://www.iab.com/?post_type=iab_event&p=188606 Because of the projected growth of the creator economy from its current $250 billion to nearly $500 billion in the next three years*, marketers need to better understand the creator ecosystem and how to effectively leverage it for maximum impact. The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities … Continued

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]]> Because of the projected growth of the creator economy from its current $250 billion to nearly $500 billion in the next three years*, marketers need to better understand the creator ecosystem and how to effectively leverage it for maximum impact.

The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value authentic, relatable content. This economy is driving growth across social platforms, impacting industries such as e-commerce and digital marketing by creating new jobs and boosting brand visibility through creator and influencer partnerships, as well as supporting the growth of a business and technology infrastructure that connects and supports it.

By the end of this course, you will be able to:

  • Leverage Your Understanding of the Creator Economy
  • Navigate and Collaborate within the Creator Landscape
  • Plan, Execute, and Optimize Creator Campaigns
  • Mitigate Risks through Legal, Ethical, Brand Safety & Suitability Best Practices
  • Capitalize on Emerging Trends in the Creator Economy

*eMarketer, data compiled by Goldman Sachs Research

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]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/events/privacy-law-essentials-for-digital-advertising-professionals-10-24/ Thu, 25 Jul 2024 15:22:03 +0000 https://www.iab.com/?post_type=iab_event&p=185837 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws (in California, Virginia, Colorado, Connecticut and Utah), as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising … Continued

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]]> It is important that organizations fully understand the legal and business implications of U.S. state privacy laws (in California, Virginia, Colorado, Connecticut and Utah), as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts.  This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom. 

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]]> Ad Ops Workshop for Advanced TV https://www.iab.com/events/ad-ops-workshop-for-advanced-tv/ Mon, 20 May 2024 20:23:48 +0000 https://www.iab.com/?post_type=iab_event&p=182815 Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how adjusting your workflow for labeling … Continued

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]]> Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how adjusting your workflow for labeling your ad media for TV environments can save you time and resources, protect the brands of the campaigns you run, and better measure performance. This is a free event held at the IAB Ad Lab. With limited capacity, we’ll first open registration to companies who are committed to implementing VAST CTV Addendum 2024 and Ad Creative ID Framework.

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