Webinar Archives - IAB

State of Data Webinar: Scaling AI with Purpose

Keirsten Hansen — Wed, 18 Jun 2025 15:10:28 +0000

AI is no longer a future bet. It’s a present-day tool reshaping how the advertising industry operates and grows. Marketers and media owners are implementing AI to drive campaign performance, automate workflows, and uncover new strategic value, but not without a few growing pains.

Join Jon Roberts, Chief Innovation Officer at DotDash Meredith, and Caroline Giegerich, VP of AI at IAB, for a candid conversation about the real-world adoption of AI in advertising. They’ll unpack where companies are seeing early wins, what pitfalls to avoid, and how the industry is navigating everything from automation and creative optimization to compliance and internal change management.

We’ll explore:

What use cases are gaining momentum
How teams are approaching adoption and integration
What considerations matter most when applying AI in real-world settings

After the discussion, IAB’s Angelina Eng will offer a quick walkthrough of a practical framework to help assess where AI can deliver the most value.

Whether you’re scaling AI or still circling use cases, this webinar will give you the clarity—and inspiration—you need to move forward.

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Play to Win: Measuring Gaming Ad Success

Kortney Kavanagh — Thu, 12 Jun 2025 16:00:47 +0000

Gaming isn’t just entertainment—it’s where audiences live, engage, and connect. With 84% of U.S. internet users aged 16 to 64 identifying as gamers (GWI, 2024)—and 90-95% of Gen Z and Gen Alpha (Newzoo, 2024)—it’s no surprise that brands are investing in gaming to reach their audiences.

But with more investment flowing into gaming environments, how can advertisers truly measure success? Enter the IAB Gaming Measurement Framework—designed to help publishers, brands, and ad tech partners track performance, it defines gaming ad formats and sets clear benchmarks with ‘must-have’ and ‘nice-to-have’ metrics.

Join us for Play to Win: Measuring Gaming Ad Success, where we’ll break down how this framework was developed, how it can help advertisers level up their campaigns, and what it takes to build a winning strategy in the gaming ecosystem.

No more guesswork—just solid, actionable insights to help brands play smarter.  Ready to press start?

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Rethinking Brand Safety: Overcoming Fear to Maximize Growth

Jianna Caronan — Tue, 08 Apr 2025 17:25:56 +0000

For years, brands and advertisers have approached brand safety with a fear-based mindset, limiting their reach and profitability by avoiding anything but the “safest” content. However, studies show that consumer perceptions of safety differ vastly from marketers’ assumptions.

In today’s digital landscape, brand risks don’t just come from unexpected ad placements—they also arise from misaligned partnerships with influencers and platforms that seem safe but may not be. The key to success lies in leveraging the right tools and strategies to move beyond guesswork and fear, ensuring smarter, data-driven decisions about content suitability.

Join us for this webinar to uncover the hidden risks of outdated brand safety thinking and learn actionable strategies to:

Assess content suitability more effectively
Enhance contextual alignment for better engagement
Drive higher ROI and scale investments confidently

Whether you’re a publisher, brand marketer, or an agency or ad tech partner, register now to increase your revenue and investment returns through improved suitability analysis and contextual alignment.

Watch Video On Demand

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IAB/PwC Internet Advertising Revenue Report: Full Year 2024

Keirsten Hansen — Tue, 11 Mar 2025 15:40:00 +0000

Experts from IAB, PwC, and MAGNA discuss findings and trends from the Internet Advertising Revenue Report: Full Year 2024. Now in its 29th year, this highly anticipated annual report is considered the industry benchmark for the measurement of digital advertising revenue across all digital media platforms— including data reflecting across audio, video, programmatic, search, and social media.

Watch Video On Demand

Download Report

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State of Data Webinar: AI & the New Media Campaign Lifecycle for Agencies, Brands & Publishers

Keirsten Hansen — Tue, 18 Feb 2025 16:06:41 +0000

Discover how AI is revolutionizing digital advertising! Join us as we unveil key findings from the State of Data 2025 study, highlighting how advertisers and publishers use AI to enhance every stage of the media campaign lifecycle—from planning to optimization to analytics.

Following the study presentation, an expert panel will dive into AI’s impact on the industry, addressing critical questions:

How does AI enable precision and personalization with limited data?
What challenges and opportunities arise from AI-driven automation?
What’s next for AI in a privacy-centric advertising ecosystem?

Gain actionable insights into the present and future of AI in digital advertising. Register now!

The post State of Data Webinar: AI & the New Media Campaign Lifecycle for Agencies, Brands & Publishers appeared first on IAB.

IAB State Privacy Law Industry Survey & Lessons Learned

Keirsten Hansen — Fri, 14 Feb 2025 17:52:02 +0000

As the regulatory landscape rapidly evolves with 19 states enacting data privacy laws, the digital advertising industry continues to balance complying with the new requirements under each state privacy law with enhancing the scalability and efficiency of their compliance program.

The IAB Legal Affairs Council seeks to improve clarity and consensus around the application of state privacy laws to the digital advertising industry. It recently surveyed industry participants across publishers, sell-side and buy-side ad tech companies, agencies, brands, and law firms regarding the implementation of the new state privacy laws, as well as best practices. It posed questions on a wide range of critical topics and practices, including sensitive personal information, data clean rooms, data minimization, secondary use limitation, vendor due diligence, and data de-identification. This webinar will discuss the survey results.

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Professional Development & Education Center – Info Session

Jianna Caronan — Fri, 20 Dec 2024 15:04:04 +0000

Now more than ever, it is crucial to prepare your organization’s talent for the rapidly changing digital media ecosystem and the modern workplace. The IAB Professional Development and Education Center recognizes that to keep our industry thriving, we must support all our talent that drives us forward – from entry-level employees through the C-Suite.

Join this info session to learn how IAB’s Professional Development and Education Center can help upskill your teams in 2025.

We will spotlight our:

Education programming and training courses
Certification programs
Professional Development opportunities
IAB Digital Media Apprenticeships
Talent Development Council

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Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics

Keirsten Hansen — Thu, 07 Nov 2024 17:13:14 +0000

As the industry advances toward unified cross-platform measurement, the ability to gauge the overall impact of a video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines that standardize video impressions and assume they are treating them equally across various platforms, devices, content types, or settings.

Join us to learn:

The anatomy of a video ad impression in channels such as web video, CTV, social video, and linear, and the complexities of measurement across these channels
How comparability becomes a challenge and discuss the path toward a more effective cross-channel measurement approach that helps marketers make informed decisions

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The Ad Creative ID Framework (ACIF): Streamline & Improve Cross-Platform Advertising

Jianna Caronan — Wed, 23 Oct 2024 17:44:27 +0000

In today’s fragmented digital advertising landscape, tracking ad creatives consistently and accurately across platforms is a major challenge, especially in the complex environment of digital advertising. The Ad Creative ID Framework (ACIF) streamlines this process by simplifying the identification and management of ad creatives.

Join IAB and IAB Tech Lab in this webinar as we share the benefits of using ACIF for frequency capping and management, creative separation for brands, cross-platform campaign measurement, campaign reconciliation and improved campaign ROI by mitigating spend waste.

Don’t miss your chance to contribute to a more cohesive and reliable digital advertising ecosystem!

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IAB Gaming & Immersive Leadership Summit Recap Webinar

Tyler Brogan — Thu, 17 Oct 2024 20:56:29 +0000

The IAB Gaming and Immersive Media Leadership Summit is a leadership gathering event that brought together leaders across the advertising industry with a vested interest in pushing the gaming and immersive media channel forward. During this one-day event, we identified rising opportunities and discussed challenges with experts and thought leaders – defining key initiatives and informing our roadmap.

Key Webinar Themes

Learn from gaming and immersive media executives
Gain insight into the 2025 gaming industry roadmap
Unpack the lessons learned and key takeaways from the 2024 summit

Don’t miss this post-event webinar on Thursday, November 14th – reserve your spot now and join us for this insightful event!

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