The AI-driven future of digital marketing and advertising is here—are you ready to harness its potential? Join IAB for a two-part virtual workshop designed for media practitioners, creatives, and legal professionals. This hands-on training equips you with the practical skills and strategic insights needed to apply AI at both the individual and organizational levels.

Why Attend? 
This workshop isn’t just about theory—it’s about action. Partnering with top AI legal experts, IAB delivers essential training that helps you and your teams stay ahead of the evolving AI landscape, ensuring you can navigate challenges and seize opportunities with confidence.

Registration Includes

• Access to both workshop sessions.
• Recordings of each session to revisit key takeaways.

Don’t get left behind—equip yourself with the tools and strategies to thrive in the rapidly evolving AI landscape. Register now to secure your spot and future-proof your expertise!

Workshop Breakdown — See Topics Below

• Session 1 (March 25): Generative AI – Practical Applications as an Individual Contributor
• Session 2 (April 8): Generative AI – Practices & Policies for Organizations

Watch Video on Demand: Session 2

Download Generative AI Playbook for Advertising

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This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom. 

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The comprehensive training empowers attendees to: 

• Understand the fundamentals of buying, selling, measuring, and optimizing media
• Develop a foundational knowledge of digital media formats and how they work
• Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions  
• Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
• Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

The post Digital Fundamentals 7.11.2024 appeared first on IAB.

Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the digital video advertising landscape.

The comprehensive training empowers attendees to:​ 

• Explain the digital video ecosystem and its essential technologies​
• Target video advertising campaigns to reach specific audiences with privacy-safe strategies​
• Evaluate different approaches to programmatic buying and selling digital video media​
• Apply best practices for optimizing digital video campaigns mid-flight​

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

The post Digital Video 360 appeared first on IAB.

Enabled by retailer data, in-store now supports the delivery of targeted content and messaging for a more seamless and improved consumer experience with consumers at point of purchase.

This interactive workshop will incorporate direct training content from the IAB and expert led discussions on critical areas of DOOH and In-Store Retail Media:

• Merchandising and Category Management
• Audience and Creative Strategy
• Measurement and Testing Frameworks
• Overview of Platforms and Technology

Register to join us in person and get a 50% discount to our Introduction to Retail Media course. You’ll receive the code at the registration desk upon arrival.

In-Person registration is reserved for Brand and Agency marketers. Virtual registration is open for all industry professionals.

The post Digital Out-of-Home and In-Store Retail Media Workshop appeared first on IAB.

Note: This is not a CLE-eligible workshop

Topics will include:

• How the digital supply chain works and how data flows through the ecosystem
• Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
• Evolution of new privacy technologies including PETs to address the changes
• Other approaches to addressability

*Save the date! More to come soon!

The post Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams – D.C. appeared first on IAB.

These are all very natural questions you end up asking yourself when you’re between positions in our industry.  According to 30-year industry veteran and long-time trainer and coach Doug Weaver of Upstream Group, they’re also the wrong questions.  Doug has trained for hundreds of platforms, ad tech and data firms, and media companies over the last quarter century.  He also personally coaches dozens of current sales leaders and offers advice and guidance to scores of industry execs looking for their next roles.  In conjunction with the IAB, Doug is hosting a free one-hour Zoom seminar in which he’ll discuss:

• Your North Star:  Navigating opportunities
• Not falling prey to the voices in other people’s heads
• Prep and questions that set you apart
• Establishing your personal narrative of incremental value and the gaps you fill for the hiring organization
• From Who to How:  Pivoting the conversation to your plan for success
• The importance of the non-interview and finding your industry truth tellers and career sherpas
• Closing and Qualification:  Knowing where you stand for a given position

The session will be packed with hacks and ideas to recharge the search for your next stage of career growth, with time for Q/A and discussion during and after the session.  If you are between positions and could use a boost and some fresh ideas, reserve your seat now as spots are limited.

The post Storytelling in Today’s Digital Career Market appeared first on IAB.

Note: This is not a CLE-eligible workshop

Topics will include:

• How the digital supply chain works and how data flows through the ecosystem
• Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
• Evolution of new privacy technologies including PETs to address the changes
• Other approaches to addressability

*Save the date! More to come soon!

The post Privacy Tech Workshop For Lawyers And Cross-Functional Privacy Teams – NYC appeared first on IAB.