Currently responsible for building a leading-edge global media team that accelerates General Motors’ media approach into the future, Reed succeeds John Halley, President, Paramount Advertising, who will continue to serve on the IAB board and executive committee. Alison Levin, President of Advertising and Partnerships, NBCUniversal, has been on the board since November 2022 and will take over as Vice Chair.

“Our IAB Board of Directors plays a pivotal role in shaping the future of our industry. As the digital economy enters a transformative era, bold leadership and innovative thinking are essential to addressing pressing issues and unlocking new potential,” said David Cohen, CEO, IAB. “Shenan and Alison bring the expertise, vision, and drive needed to lead this charge, making them invaluable additions to the Board. Their significant contributions to the digital advertising community position them perfectly to help guide the industry forward as we address today and tomorrow’s most critical issues, including the creator economy, AI, consumer privacy, measurement and commerce media. I am excited to partner with them as we push boundaries, foster innovation, and create a stronger, more unified industry.”

“Serving on the IAB Board for the past five years, I have seen firsthand the change we can make when we come together as an industry,” said Reed. “As the new IAB Board Chair, I look forward to working closely with David, Alison and the entire Board of Directors to drive innovation, embrace bold ideas, and tackle the challenges and opportunities that lie ahead. Together, we will continue to shape the future of our industry with fresh perspectives and unwavering commitment.”

I’m honored to become the Vice Chair of the IAB Board of Directors as we work together to accelerate the digital ecosystem and maintain industry standards,” added Levin. “Our shared mission is to foster meaningful connections for the betterment of the ad community while upholding the highest standards of trust and transparency. With our industry at such an incredible inflection point right now, it is truly the perfect time for this group to prioritize solutions that will better support our evolving landscape and build innovative experiences to enhance consumer engagement for the future.”

New members of the IAB Board of Directors elected to a three-year term include:

• Rich Lehrfeld, Senior Vice President and General Manager, Walmart Connect
• DJ Reali, Chief Revenue Officer, Consumer and Enterprise Data, The Weather Company
• Simon Whitcombe, VP, Global Business Group, North America, Meta

Current board members re-elected for a new three-year term include:

• Jay Askinasi, Head of Global Media Revenue and Growth, Roku Media
• Dani Benowitz, Global Chief Negotiations Officer, IPG MediaBrands
• Mike Dean, President, Ampersand
• Sharb Farjami, CEO, North America, GroupM
• Gina Garrubbo, President and CEO, National Public Media
• Ryan Gould, Head of Streaming, Digital, and Advanced Advertising Sales and Client Partnerships, Warner Bros. Discovery
• Todd Kaplan, CMO, North America, The Kraft Heinz Company
• Alison Levin, President of Advertising and Partnerships, NBCUniversal
• Helen Lin, Chief Digital Officer, Publicis USA
• Alan Moss, Vice President, Global Advertising Sales, Amazon Advertising
• Jamie Power, SVP, Addressable Sales, Disney Advertising
• Sean Reardon, CEO, Americas, Dentsu Media
• Shenan Reed, Global Chief Media Officer, General Motors

The IAB Board of Directors is also comprised of the following members:

• Kristi Argyilan, Global Head, Uber Advertising
• Deborah Brett, Global Chief Business Officer, Condé Nast
• Rajeev Goel, Co-Founder and CEO, PubMatic
• Patrick Harris, President Americas, Snap
• Scott Howe, CEO & President, LiveRamp
• Lisa Howard, Global Chief Revenue Officer, Hearst Magazines
• Jia Hyun, VP, Head of Strategic Accounts, LinkedIn
• Norm Johnston, Global Head of Advertising Strategy, News Corporation
• Amy Reinhard, President of Advertising, Netflix
• Vinny Rinaldi, VP Media & Marketing Technology, The Hershey Company
• Joy Robins, Global Chief Advertising Officer, New York Times
• Kya Sainsbury-Carter, Corporate VP, Microsoft Advertising
• Michael Scott, Vice President, Head of Ad Sales and Operations, Samsung Ads
• Aaron Sobol, Head of Media Investment NA, Unilever
• Donna Speciale, President of U.S Advertising Sales and Marketing, TelevisaUnivision
• David Spector, Co-Founder and Chairman, Third Love
• Jason Spero, VP Global Product Lead, Google
• Sarah Travis, Chief Digital and Revenue Officer, Target
• Rob Wilk, Chief Revenue Officer, Yahoo Inc.

2025 Ex-officio Members include:

• Miranda Dimopoulos, Regional CEO, IAB SEA & India
• Townsend Feehan, CEO, IAB Europe
• Michael Hahn, EVP, General Counsel, IAB & IAB Tech Lab
• Rich LeFurgy, General Partner, Archer Advisors
• David Moore, Chairman, 4screen
• Randall Rothenberg, Executive Chair, Randall, Ltd.
• John Toohey, SVP, Finance, Cumulus (Treasurer)

2025 IAB Executive Committee consists of:

• Alysia Borsa, Chief Business Officer and President of Lifestyle, Dotdash Meredith
• David Cohen, CEO, IAB
• Gina Garrubbo, President & CEO, National Public Media
• John Halley, President, Paramount Advertising
• Alison Levin, President of Advertising and Partnerships, NBCUniversal
• Shenan Reed, Global Chief Media Officer, General Motors

The newly appointed Board of Directors was formally announced at the 2025 IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino Dougherty / Brittany Tibaldi
551-265-2825 / 347-487-6794
kdougherty@kcsa.com / btibaldi@kcsa.com

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*10% aggregate discount for multiple agencies on a sliding scale

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*rounded to the nearest $1M.

Dues calculations follow a 3-year cycle.

For 2025, dues are (re)set based on reported revenue.

For 2026 and 2027, an annual increase is applied based off the prior year’s industry growth percentage. Members are welcome to submit revenue in the event of a material change year over year. Existing member companies who do not submit their revenue report when requested (during the cycle) will be subject to a 40% increase based on prior year’s membership dues.

Subsidiaries are any additional companies owned and/or controlled by a General member company that wish to roll their membership up under the General member. The General member must include all applicable interactive revenue from the designated subsidiary(ies) when reporting their collective annual domestic digital revenue for dues calculations.

• Subsidiary members must qualify as a General member in their own right by being a standalone corporate entity that participates in the digital ecosystem and may provide products and services, or derive revenue from the sale, delivery, or optimization of digital advertising, marketing programs or campaigns.
• Companies that fall under the definition of an Associate member will have to apply separately for that membership.

Subsidiaries receive the same rights and benefits as General members, except:

• They may not vote in IAB Board of Directors elections
• Employees of Subsidiary members may not hold a seat on the IAB Board of Directors

**Annual Domestic Digital Revenue is defined as any revenue associated with digital products, services, advertising, marketing programs or campaigns. No costs may be subtracted from revenue for reporting (this includes but is not limited to taxes, staff costs, expenses, customer/audience acquisition cost, and any fees paid to content partners).

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